About
aoı project was founded by Solveig Knutsen the autumn of 2018.
Previously working in the fashion industry as a photographer and stylist assistant, learning about the pace and impact of fashion on the environment, she developed a passion for more sustainably crafted and slow made fashion. Finding it hard to come by ethically made garments and accessories in sustainable materials, she started making them for herself, finding great joy in learning by doing, which later evolved into the creation of aoı.
Being a comitted environmentalist since her teens, Solveig hopes to inspire others to a more sustainable and responsible lifestyle through aoı. And will continue slowly growing the project based on continuous research and disclosure.
“I think it’s about taking it one step at
a time, being aware and showing concern.
Appreciating craftsmanship and
the materials provided by our planet
is one of those steps.”
